The resort was name Kupu Kupu Barong because of the many beautiful butterflies seen fluttering from one plan to another around the resort. Kupu Kupu means butterfly and Barong means giant, hence the name Giant Butterfly or in Indonesian Kupu Kupu Barong.
The resort is perched above the Ayung River – Ubud, which is not only the largest but also the longest river in Bali, almost cutting the island in two.